ShoeBox 101 – Bookkeeping for Business Owners
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Which of these common accounting myths is choking back your business growth and robbing your profits?
Dear Business-minded friend:
Over the years, I’ve consulted with hundreds of businesses, from start-ups to 20-year veterans. Many of them unknowingly believed common accounting myths that cheated them of higher profits and slowed their business growth. Chances are, one of these accounting myths may be crippling your business too.
These myths cripple your business because they prevent you from knowing your “true numbers.” Numbers like: What are your most profitable products? Who’s your most productive employee? How much is your business worth?
Without knowing your numbers, you can’t make strategic business decisions. Or worse, without knowing your numbers, you could be making decisions that slow your business growth or weaken your financial stability.
But this doesn’t mean you need to analyze boring spreadsheets all day long. In a moment, I’ll show you an easy and inexpensive way to know your true business numbers, so you can make smarter, more strategic business decisions every day.
Before I explain how, it’s important we clear up a few common accounting myths that may be damaging your business right now. Myths that hide your numbers, or just as dangerous – give you false information…
Accounting Myth #1:
“I use accounting software to record my transactions, and that’s all I need”
Accounting software is great – but it’s not enough. These programs just record transactions, but they don’t show how to record transactions accurately. For example, not all expenses are the same. Did you know some costs are actually assets? This means, one mistake could lower the value of your business!
And when you look at all of those neat little reports the programs provide, do you really know what they mean? Part of knowing your numbers also means understanding how they affect your business.
Accounting Myth #2:
“I don’t need an accounting system because my business is very simple”
That’s what Paula told me when I first met her. Paula makes specialty candles on the weekends, which generates about $700/month profit. Her accounting system couldn’t be easier: add up the weekly sales and subtract the week’s expenses.
When I showed her how to look at her numbers closely, she realized most of her sales were from her least profitable product.
Because these products sold well, she naturally focused on them. But her numbers showed if she spent the same amount of time selling her high profit product, she could triple her income. By knowing her numbers, she went from pocketing $700/month to $2,100/month – for the same amount of work!
Accounting Myth #3:
“A bookkeeper handles my books, and tells me all I need to know”
I believe hiring an accounting professional is smart because it frees you to focus on what you do best – running your business. But delegating your accounting DOES NOT mean giving up your responsibility. You still need to know your numbers at all times. This means running reports that are useful to your business. Reports that help you manage your accounting professionals (and your business) wisely.
After all, if you’re the one making the business decisions, shouldn’t you base these decisions on clear facts?
Finally, an easy way to know your numbers and take charge of your profits!
Knowing your numbers is the difference between living paycheck to paycheck and having a comfortable cushion in your bank account…
Knowing your numbers is the difference between squeezing out a tiny profit and generously supporting your family…
Knowing your numbers is the difference between having a steady business and enjoying enviable growth.
Running a profitable business requires you to know:
- · How much money you’re bringing in
- · How much it costs to run your business
- · How profitable your business is
- · Which jobs or customers are profitable
- · What your business assets are
- · How much you owe
- · How much others owe your business
- · How much your business is worth
The only way to know your numbers is by having a proper accounting system. Before you cringe at the thought, don’t worry. I’ve created a step-by-step program that shows you how to set up a basic accounting system quickly, easily and inexpensively. It’s called…![]()
SHOEBOX-101 Basic Bookkeeping for Business Owners
SHOEBOX-101 is designed for entrepreneurs, business owners, and managers just like you. That is, hard-working individuals who are short on time, not accountants by training, and who desire greater business success.
After teaching accounting for years and consulting with hundreds of businesses, I created proven, simple methods that take the intimidation and confusion out of accounting. More importantly, my system makes your business numbers simple and useful.
Even if your current accounting system is nothing more than a shoebox stuffed with receipts, SHOEBOX-101 Basic Bookkeeping for Business Owners helps you make sense of it all. This system provides everything you need to create a basic set of books by hand, or a system to use with your accounting software.
You’ll receive an audio CD and a handbook guiding you step-by-step through setting up your business’s basic accounting system. All of the information you need to run your business for faster growth and bigger profits will be at your fingertips:
- · Learn basic accounting terminology in a way that makes it easy to understand
- · See real time snapshots of your business profitability and growth
- · Save money on bookkeeping and accountant fees
- · Quickly analyze financial reports to make smarter decisions
- · Talk knowledgeably with other professionals about your financial records
- · Know which reports to run for your specific business
- · In just minutes, compile records for year-end taxes
- · Track your vendors, income, expenses, sales trends, customers and more…
Set up your accounting system for only a fraction of the cost!
It doesn’t matter if your business just started or if you’ve owned it for 20 years. SHOEBOX-101 provides a solid accounting foundation for all businesses. In fact, you’ll easily create an accounting system based on the same concepts that professional accountants use!
If you hire a professional to set up the same accounting system SHOEBOX-101 provides, they’d charge you around $750. And that’s all you get. Which isn’t enough because as you start using your new system, you’ll likely end up with questions.
Questions like, “Where do I record this transaction?” Or “What do these reports really tell me?” Yes, you can call the professional who set up your system, but they’ll charge you for every minute spent answering your email or taking your call. Before you know it, you’ll easily spend over $1000!
But you won’t pay even a fraction of that. Because with SHOEBOX-101, you have everything you need to:
- Set up your entire accounting system
- Learn how to enter transactions accurately
- Know fundamental accounting principles
- Understand basic accounting terminology
All for only $99! Click here to set up your accounting system simply.
Your No-Risk Guarantee for One Full Year
Order your copy of SHOEBOX-101 Basic Bookkeeping for Business Owners at absolutely no risk. If you don’t find it’s the easiest basic accounting system to set up and use, simply contact us for a prompt refund, no questions asked.
Better yet, try it in your business for one full year. If you’re not completely satisfied with SHOEBOX-101 at any time during that year, just call us for a full refund. Order now and you’ll also receive:
Free Gift #1:
How to Avoid the 3 Big Money Mistakes Made by Business Owners (a $49.00 value)
If you order now, I’ll also send another CD titled, “How to Avoid Three Big Money Mistakes Made By Business Owners.” This business-saving gift explains what these mistakes are, and the simple solutions for correcting them. Armed with this information, you can save significant profits and strengthen your business for long-term growth.
You can buy this important information for $49 any time from my website. But if you order SHOEBOX-101 today, I’ll send it to you at absolutely NO CHARGE. Order now, and you’ll also receive:
Free Gift #2:
A full year subscription to SHOEBOX-101 e-Minders, weekly series (a $198 value)
SHOEBOX-101 Basic Bookkeeping for Business Owners provides everything you need to set up and use your new professional accounting system. But what if you could have an accounting professional give you weekly tips, tools and hints to maximize your accounting system for bigger business growth?
The SHOEBOX-101 Weekly Email Series does just that. For one full year, you’ll receive brief, yet informative emails giving you helpful hints, tips, tools and easy explanations on how to use your accounting system to turn your revenues into profits. This $198 gift is yours FREE when you order today
Get $997 worth of accounting knowledge for ONLY $99!
Even if the thought of finances seems daunting and confusing, I guarantee you’ll find SHOEBOX-101 amazingly simple to use. Within minutes after popping in the CD, you’ll see how easily you can create a professional accounting system that can help your business grow.
At your fingertips, you’ll have all of the information and records you need, in a format you need. Just as importantly, you’ll understand your numbers and how to use them for smarter business decisions that lead to growth and financial stability.
Your satisfaction is guaranteed. So why wait? Get your copy of SHOEBOX-101 Basic Bookkeeping for Business Owners, and your two free gifts (valued at $247) today. Click here for your own simple-to-use accounting system


